The Alan Jay Way
100% Transparent Pricing
What exactly is The Alan Jay Way?
Over 30 years of doing business the transparent way.
Since 1992, Alan Jay has been building a dealership culture where every guest interaction aims for 100% satisfaction - from sales and service to parts, the collision center, and courtesy drivers.
More than 400 team members are empowered to go above and beyond for our extended family - our customers. Over the years, that focus has turned into a series of programs and promises that truly separate us from other dealerships.
We call those commitments The Alan Jay Way. 100% Transparent Pricing is a showcase example of that philosophy in action.
100% Transparent Pricing with NO surprises
Buying a car should feel exciting and straightforward, not stressful. At Alan Jay, we do things The Alan Jay Way: no gimmicks, no hidden fees, and no last-minute add-ons that change the deal at the table.
What it means for you
Every number is upfront. Every step is clear.
When you shop for a new or pre-owned vehicle with Alan Jay, you know exactly what you're paying for from the very beginning. Here's how that looks in practice:
No Addendum Stickers
Many dealers add a second window sticker to push the price way above MSRP. We don't. The price you see online is the same price you'll find on the lot.
No Surprise Fees
Other stores may reveal new charges at signing for "reconditioning," "administration," and more. With us, pricing is transparent from the first quote through the final paperwork.
Clear & Fair Trade Values
Expect a competitive offer on your trade without endless back‑and‑forth. We're glad to walk through book values and explain how your vehicle's condition and history factor into the number.
Upfront Online Pricing
Browse inventory with confidence: the prices listed on our website are aligned with what you'll see at the store. No bait‑and‑switch, just consistent, transparent numbers.
Price-Match Guarantee
We promise to meet or beat the price of any new Ford dealer in Florida on ANY new in-stock Ford - no exceptions! A lot of dealerships play games with pricing. We don't.
The Alan Jay Way, in a nutshell
For well over three decades, Alan Jay dealerships have built their reputation on honesty, integrity, and a customer‑first mindset. Our team is here to help you find the right vehicle without pressure, games, or gimmicks.
When you choose Alan Jay, you're not just buying a car. You're choosing a better way to buy - and a relationship we aim to keep for many happy miles and years to come. That's 100% Transparent Pricing. That's The Alan Jay Way.